Music marketing campaign

The main purpose of this music marketing campaign project was to develop a band, create a brand for it, devise a marketing and distribution plan along with a music video. Through serious diligence to today's modern music and the rock genre specifically, my group and I were able to discover just how important it was to create realistic marketing plans as reality shows not everyone can be successful. Likewise, we were taught just how important it is to target specific audiences to reach peak result and gain a specific medium. We were also wildly proved the relative importance of social media upon a fanbase, as well as the usage of streaming services like Spotify.

Most of my groups research out of the rock genre came from current Atlantic Records label bands. Those two including Coldplay and 21 pilots, both bands with completely different target audiences, but somehow in the same genre, but equivalently popular to their own demeanors. Most of our research stemming from the two was more on marketing techniques rather than distribution. What we learned from Coldplay, is that they use objects such as balls and bands to throw into the crowd in order to engage their audience more. Likewise, they use Facebook too much of the advantage to promote and keep interest with fans. Coldplay has also been seen countless of times due to there memeable music video "of a lifetime" and the song "Viva la Vida", which aided them through synergy to perform at the Superbowl 50 halftime show. 21 pilots takes more fan initiative to their approach throughout their marketing and distribution. They act more casual in music videos, as well as talk about common issues like depression to connect more with their fans in their target audience. This is also seen through their merch as it describes the fans as their clique, as well as the shirts having a more casual design. The 21 pilots website has great and interactive metas to show tour dates and bring together all the information to know about the band like social media and facts about band members. They also do have some pop up shows casually but these are very rare but are very connective with the fans. The band also does interviews on a regular basis on talk shows and has started in countless Ap magazines. Overall it is also very important to know that most music must be streamed now through Spotify, apple music, and SoundCloud to reach any potential. As well, it is also very important to use social media such as Twitter and Instagram to gain a large outreach to fans.

Our marketing creations in relationship to out actual physical campaigning was relatively small, but i believe fit enough to grasp at our male, mid 20's, economically well target audience which would happen to live in the United States. We focused heavily more on Florida to develop the Florida type swagger that is known from artists such as Dwayne Johnson, Flo Rida, Pitbull, and Kodak Black. They have succeeded so much from the fact that they build upon this Florida and Broward brand, as it is seen as so unique and productive. Hence we built upon it in our music video by shooting it in the Everglades, in our logo through the images of gators and oranges (seen aside), and the unique Florida colors built upon in the merchandise. The merchandise is especially special as it takes on play with the "&", the group name for our fans. The usage from our case study from 21 pilots. The merchandise also features an "L" on the sides to represent the company that sponsors start-up brands to achieve synergy from the brand which also gives us free outreach from the country from those who possibly don't listen to rock, as well as more profit. Our merchandise is pretty expensive ranging from women's tank tops, high top shoes, long sleeve t-shirts, and short sleeve t-shirts.

 Likewise, the greatest amount of outreach that anyone could do for free that is genuinely effective, would have to be the usage of social media. Hence, we chose to create a very interactive and genuine instagram. The purpose of the Instagram is solely not just to promote tour dates, or gain free publicity; it could be used for so much more. Instagram is a platform for band members to create these personal relationships with the fans. This could be through personalized selfies, or interactive Q&A's on their stories, or even a live event on their Instagram live. Likewise, Instagram acted as a platform for us to gain sponsorship, advertise our merchandise, and show previews of our music videos. Through these teasers, people become more excited and are more likely to tell a friend, which acts in a manner to our benefit.

Obviously there is a lot to reflect off from the project, especially the plethora of information exhausted from it on how to run a successful music marketing campaign, not just from the rock genre but a variety of genres as well, as it seems like many of the genres now are converging on techniques with only there target audiences acting as different barriers. Likewise, time management is a major key to creating a successful portfolio project, as much of the project felt underdone and rushed as a lack of communication with the group. There are some key points that were truly learned on how to run a successful music marketing campaign. That being mostly to know your target audience and run most of your media through them to be able to produce a successful product. If you target your product to the wrong consumer, you are setting yourself up for failure. Secondly, the use of postmodernism inside of one's genre can also be beneficial. By finding techniques within one's genre that haven't been used before, or playing on that that have been developing, you can produce a well ensure project. Lastly, an important aspect is looking towards others through case studies to produce the best project. By looking back on the timeline to those who have already succeeded, and copying or at least toying around with similar methodologies, you can just as easily develop your brand and become just as successful. For example our copying of that of the Coldplay wrist bands and the 21 pilots "clique". All such methods have proven to work and drive the relationship between the band and the audience together, leaving us to easily devout more time to these methods.