Audience interactions

For any film to be successful, you must think about how it can interact with audiences in the most interesting and unique way possible. One of those being a good idea could be to obviously use the jumpscare in film and take advantage of those new 4d seatings offered in some theaters, but neither of those things can truly drive in a vast number of viewers nor is it really an interaction with the audience. Of course, you must do the standard, website, youtube ads, trailers, movie posters in theaters, and social media platforms. However, to be successful you must go above and beyond. For example, During one of the earlier seasons of the game, Fortnite started dropping large figurines of items in the game, such as a large burger and a llama all across Europe. Although being super blatant, the message got across, play the game. It was a form of cheap marketing but it broke the internet, and millions of people took pictures and they saw a large spike in the number of players.

A similar mechanic could be done by our team. Here in Florida, we could drive down to Miami and place down large ominous blank white mask's which people have the opportunity to take pictures with. This a cheap way to advertise, that is also effective. Speaking of Miami, this would be a great chance to just get a close friend who is an artist to begin doing street art or even at the Wynwood walls of an image of the killer's mask. 

It contrasts to what is actually on the parts but can play a big role in acting ominous and getting attention. It could also be a pretty good idea to go stand in front of a busy street in Miami with the main killer with his mask on and a fake knife. This creates fear in those around them, but it also brings attention and remembrance to the mask, which plays a pivotal amount of symbolism to the actual movie. The reactions recorded could be posted up on youtube just as an extra promotion. The killer could also take pictures with ongoing walkers, as many characters who dress up upon the street usually do.